Wednesday, November 19, 2008

Wish-list mini lead

This is a letter to small and mid-sized business owners who travel a lot with small groups from their business. It's to introduce a private plane for sale. This isn't an assignment - I chose this topic because I'd like to someday own one. FK score is 6.9.

Get to your business meetings faster than by flying commercial at less than half the cost of a charter

Dear business owner,

Let's face it: air travel today is expensive and wastes a lot of time.

If your business regularly sends small groups traveling
to meetings, we have a great solution for you - a solution that will save one to three hours on every trip at a 50 - 60% savings over a charter flight.

The solution? The Piaggio P-180 Avanti II.

It's the world's fastest business turboprop, and the most fuel efficient. That means your cost of operation per hour is less than the cost of three business class tickets - and you can bring along six executives.

Plus, you won't waste any more time standing in long security lines and hanging around airport terminals. You won't have to wait to claim your baggage, either. Instead, you'll be able to meet. board, and go. And yes, you can even bring your shampoo.