Product: dog-training video
Prospect: male owners of problem dogs

"I Got My Dog's Attention...
...and since then he's been all ears!"

Ol' Scratch was in the doghouse again. And I don't mean the one out in the back yard.

He just couldn't help himself. He has a thing for redheads. But I could tell by the expression on my wife's face that if Scratch left one more paw mark on any of her friends' designer blouses, he and I both would hit the road.

I loaded Scratch into the pickup and hightailed it to PetSmart. I knew I needed to jack up my training approach big time. But with what? I already had an entire arsenal of dog training devices moldering on my porch - squirt guns, scent sprays, training collars, you name it. Most of them heavily mauled by my two-year-old wolfhound with an attitude.

A Life-Changing Moment

I was standing at the magazine rack browsing through the latest issue of Police Dog when it caught my eye - a little ad in the back. "Dog Training Secrets of the Green Berets." A 6-video course on how to turn your pooch into a super-high-trained obedience wonder dog.

"What the heck," I thought. "That just might do it!" Anyway, it had a year-long money back guarantee, so I figured I couldn't lose. I bought the magazine and hurried home to order the course.

And Boy, Was I Glad I Did!

You'd never know it was the same ol' Scratch...