Target: homeowners in middle-class neighborhoods
Product: Free home security tips at security system company website-(lead generation tool)

FK: 4.3

Just imagine him sliding down the chimney, quiet as a mouse...

But wait! This midnight visitor doesn't leave gifts...
He takes them!
Don't let him catch you unprepared.

Yes, it's unlikely that a burglar will break into your home through the chimney. And believe it or not, it's highly unlikely that he'll show up at midnight, when you're almost certain to be home. Most successful burglars work in the middle of the day, when everybody in the neighborhood has left for work. They watch your house to see when you go shopping. Or to the gym. Or when you take your kids to soccer practice. And then they strike.

Dedicated criminals love the Christmas holidays. Where else can you simply look in the window and find loads of brand new consumer goods? And with the economy the way it is, you can bet they'll be busier than ever. But we know how to stop grinches in their tracks. Sure, you could have us install one of our state-of-the-art security systems. It would cost you less than your homeowner's insurance deductible. But before you even think about that, click on over to our website for a free gift. Download our 12 free tips on how to protect your home during the holiday season. You won't be sorry. And while you're there, check out our end of year specials on new security systems for your home. You may be surprised at just how affordable it is to own a little peace of mind.