Tuesday, December 9, 2008

Product: personal alarm-carry in pocket or purse

Target: parents of teens and young adults

 

Stop Muggers in their tracks!

Dear fellow concerned parent,

On a bitter cold winter night, Joannie, a twenty year old college student, walks briskly away from her friend’s apartment after a long night of studying.

She doesn’t bother asking for an escort…what can happen three doors away from her own building?

As she enters her vestibule a man jumps out of the bushes and attacks her…knocking her down and stealing her money… credit cards…her ID. 

If only she had been carrying her Mugger Stopper…

Mugger Stopper is…

5 comments:

Janoosa said...

Headline: 3.2
story: 2

Anne said...

2.8

Karen Patry said...

2.9

adailyanthem said...

2.5

Tia Dobi said...

Header = 2
How to make it better: Add the bit about it's a portable device.

20 years old's personal story: "How my pocket device kept me from being mugged" or similar...